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Holiday Campaigns for Ethical Brands
As we roll into the final stretch of the year, it's safe to say that this quarter is the one that truly lights up the sales charts, no matter what goodies a brand has in store. It's the season where shoppers eagerly whip out their credit cards to snag Black Friday bargains, dive into Cyber Monday sales, and savor all the so-called deals that pop up like holiday magic. However, there's a downside to this shopping extravaganza - it contributes to a substantial increase in consumerism, which poses a considerable threat to our beloved planet.
Preserving our environment for future generations will require a fundamental shift in how we produce and consume goods. Thankfully, there are forward-thinking brands out there that not only understand this concern but also have a genuine desire to take action.
Rather than attempting to rank our favorite Ethical Holiday Campaigns, we've decided to showcase three different types that put the spotlight on mindful shopping and giving back. Ready to dive into the holiday spirit with us?
2021 Social Media Strategy
What will the teenagers of tomorrow think of us? Will they wonder how on earth it took so long for us all to recognize that Black Lives Matter? Will be confused when they learn that hundreds of thousands of people died because a large enough percentage of us refused to simply put a piece of fabric over our faces when we left the house? Will they look up from their clean meat burger and marvel that people once ate animals. Personally, I think all of the above! In large part, the shift has already begun. And for that, I think we have 2020 to thank. And of course social media.
Let’s take a look at the top 3 trends that should inform every brand’s social media strategy in 2021…
Social with a Conscience: Alternative Holiday Campaigns
Consumers have gotten used to leveraging their credit cards to take advantage of Black Friday events, Cyber Monday sales, and all the Holiday Specials that pop up this time of year.
Unfortunately, all these sales lead to a huge increase in shopping, and hyper-consumerism is one of the biggest threats to the world we call home. It will require a complete shift in how we produce and consume products to preserve our planet for future generations.
Fortunately, there are forward-thinking brands out there who not only get it, but actually want to do something about it! So many brands in fact, that it was hard for us to pick our favorite Alternative Holiday Campaigns this year.