On the blog…
The Do’s and Don'ts of Juneteenth Brand Marketing
June 19th 2023 marks the second year of Juneteenth as an official holiday and personally, I’m still not really happy about that. It feels wrong that people who don’t want to recognize that anti-black racism is still present in the U.S. and who voted for people who won’t allow the teaching of Juneteenth in school, get the day off as a federal holiday, but that’s neither here nor there. I’m already seeing the erasure of Blackness from OUR holiday, so I wanted to offer up some do’s and dont’s for brands who aren’t sure how to honor or celebrate this holiday so you don’t end up on the wrong side of Black Twitter. Trust me…it’s ain't a cookout.
Consumer Trust In Brands Is Low. Here’s How To Build Trust And Avoid “Greenwashing”
We’ve all seen it. Especially this time of year. The dubious marketing claims that exploit our genuine environmental concerns. Which only serve to generate confusion and skepticism toward planet-friendly products. Well, there’s a name for that! It’s called “greenwashing” and it needs to end.
Why? Well for starters because it causes real damage. A recent study showed that ONLY 6.4% of people believe companies are telling the truth when they talk about their climate efforts. Yikes! Undoing the damage done by decades of false and misleading claims by brands and advertisers is clearly going to be an uphill battle.
2022 Social Media Strategy
That’s right, it’s the time of year when all your favorite service providers take out their Magic 8 balls and start making their predictions for the coming year. The problem is that this year, while most of us marketing folks are just trying to wind down and get ready for a little break over the holidays, our favorite social media platforms and tech companies seem hell-bent on changing the game as often as possible!
Now any social media professional will tell you that keeping track of platform update is quite literally a full-time job, so while we could write a whole paper about what to expect in the coming months, we wanted to focus on the larger trends that we believe should propel your Socially Conscious Social Strategy in 2022.