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How to Express Solidarity with Cultures Under Attack When Your Brand is Not of That Culture
Social Media Strategy, Marketing for Good, Inclusive Marketing Chloe Foster Social Media Strategy, Marketing for Good, Inclusive Marketing Chloe Foster

How to Express Solidarity with Cultures Under Attack When Your Brand is Not of That Culture

Can a brand that is not Black-owned or Black-founded advocate for Black Lives Matter? Should a brand that is not Asian or serving the Asian American & Pacific Islander community speak out against speak out against the recent increase in hate crimes? Should a historically cisgender brand with a desire to highlight genderqueer discrimination say something? Yes, yes, and yes.

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4 Ways to Upgrade your Black History Month Content
Social Media Strategy, Marketing for Good, Inclusive Marketing, Social Justice Chloe Foster Social Media Strategy, Marketing for Good, Inclusive Marketing, Social Justice Chloe Foster

4 Ways to Upgrade your Black History Month Content

Well, February’s here and with it Black History Month. This means starting today, brands everywhere will be rolling out their Black history content on their social platforms. As an agency focused on helping purpose-driven brands with their Socially Conscious Social, we think it’s our duty...nay our obligation, to help you create a social plan that goes beyond the requisite MLK quote. Because if you’re serious about attracting a more diverse audience it’s essential that you prioritize content that uplifts Black stories, advocates for social change, and educates your audience on REAL American history. And we’re here to help you do just that!

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