On the blog…
Holding Space for All during Thanksgiving
Thanksgiving is just around the corner, a holiday filled with parades, family, football, and food for many. However, for others the day could be difficult. As a country, we are still facing tough times and our celebrations may look quite different than they did pre-pandemic. There’s many who struggle at this time of year. Let’s discuss some of these groups and ways you can support them during this time. Keep in mind that these groups aren’t just at your holidays’ celebration, many of them could be a part of your social media following, especially as a business.
How to appropriately honor 9/11 on social media
This year will mark the 20th anniversary of the tragic 2001 terrorist attacks on the U.S. As we approach 9/11, a nationally recognized day of remembrance and reverence, I wanted to share with you some thoughts on how to appropriately honor the day on social media.
Finding Truth and Reconciliation as a Social Media Manager
I urge you not to remain silent and defeated after reading this blog post. Instead, I invite you to reflect on how you can invite truth and reconciliation into your own life, your business, and your community. Here are four tips to keep in your back pocket when practicing to be a socially responsible caretaker of your corner of the internet…
The Importance of Authenticity During Pride Month
…When it comes to brands and pride, I have some thoughts…
Pride month has always felt like a weird gratuity to me and when brands do pride posts, that also feels like a gratuity. In 100% honesty, any pride post from a brand that’s selling something feels gross. Gratuities are thrown out like candy in order to get a wider demographic’s money. In a way, it makes more separation. It says “this is your box and we are highlighting it this month because we’ll get in trouble in the comments if we don’t.” It all feels incredibly inauthentic, no matter how much production went into it…
How to Express Solidarity with Cultures Under Attack When Your Brand is Not of That Culture
Can a brand that is not Black-owned or Black-founded advocate for Black Lives Matter? Should a brand that is not Asian or serving the Asian American & Pacific Islander community speak out against speak out against the recent increase in hate crimes? Should a historically cisgender brand with a desire to highlight genderqueer discrimination say something? Yes, yes, and yes.
On and Off Social: Supporting Asian and Pacific Islander Communities
This year, we’ve all watched as hate crimes and racism towards the Asian and Pacific Islander community escalated. And with the increase of these shocking events, social media posts followed, even if the mainstream media largely remained silent. It’s clear which accounts take Socially Conscious Social seriously and those that miss the big picture. Today, we’re taking a look at how brands are speaking out and what to consider when supporting the Asian Pacific Islander (API) community on social media.
The Future is Female
The Future is Female ✨ In honor of #WomensHistoryMonth, today #OnTheBlog, we are celebrating the strength and fortitude that women have shown, especially through the hardships of this past year. We're also sharing some incredible changemakers who have given hope to future generations of women around the world.
How To Make Valentine’s Day More Inclusive
Today, inclusivity is a must while promoting holidays like Valentine’s Day, even though that has not always been a priority for brands. Today #OnTheBlog, we are sharing how you and your purpose-driven brand can make Valentine’s Day inclusive to all.
4 Ways to Upgrade your Black History Month Content
Well, February’s here and with it Black History Month. This means starting today, brands everywhere will be rolling out their Black history content on their social platforms. As an agency focused on helping purpose-driven brands with their Socially Conscious Social, we think it’s our duty...nay our obligation, to help you create a social plan that goes beyond the requisite MLK quote. Because if you’re serious about attracting a more diverse audience it’s essential that you prioritize content that uplifts Black stories, advocates for social change, and educates your audience on REAL American history. And we’re here to help you do just that!
Best Resources for Staying Up To Date on Social Media News in 2021
Ring ring ☎️ Want to hear the deets? We've got you covered! 😘 We know it can be overwhelming for purpose-driven brands to keep up with all of the platform updates on Instagram, Facebook, Pinterest, Twitter, Tik Tok & now Clubhouse! So today #OnTheBlog we are revealing some of our favorite resources for staying up to date on social media news in 2021. Hint hint: we have some new people for you all to follow 📲 Click the link in our bio for more!
Socially Conscious Social
Coming up with a tagline for your business is no easy feat. But trying to nail one down for a business that feels like an extension of you? Well, I imagine it’s second only to naming a firstborn child in terms of gravitas.
Emily and I came up with almost 30 different tagline options as we geared up for the launch of Totally Taryn Social. I polled friends, mentors, industry experts, and obsessed about how it would look in our chosen font. And in the end, we landed on…