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How to Express Solidarity with Cultures Under Attack When Your Brand is Not of That Culture

How to Express Solidarity with Cultures Under Attack When Your Brand is Not of That Culture

Can a brand that is not Black-owned or Black-founded advocate for Black Lives Matter? Should a brand that is not Asian or serving the Asian American & Pacific Islander community speak out against speak out against the recent increase in hate crimes? Should a historically cisgender brand with a desire to highlight genderqueer discrimination say something? Yes, yes, and yes.

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