On the blog…

Finding Truth and Reconciliation as a Social Media Manager
Social Media Strategy, Marketing for Good, Inclusive Marketing Chloe Foster Social Media Strategy, Marketing for Good, Inclusive Marketing Chloe Foster

Finding Truth and Reconciliation as a Social Media Manager

I urge you not to remain silent and defeated after reading this blog post. Instead, I invite you to reflect on how you can invite truth and reconciliation into your own life, your business, and your community. Here are four tips to keep in your back pocket when practicing to be a socially responsible caretaker of your corner of the internet…

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The Importance of Authenticity During Pride Month
Social Media Strategy, Marketing for Good, Holiday Campaigns, Inclusive Marketing, LGBTQIA+ Chloe Foster Social Media Strategy, Marketing for Good, Holiday Campaigns, Inclusive Marketing, LGBTQIA+ Chloe Foster

The Importance of Authenticity During Pride Month

…When it comes to brands and pride, I have some thoughts…

Pride month has always felt like a weird gratuity to me and when brands do pride posts, that also feels like a gratuity. In 100% honesty, any pride post from a brand that’s selling something feels gross. Gratuities are thrown out like candy in order to get a wider demographic’s money. In a way, it makes more separation. It says “this is your box and we are highlighting it this month because we’ll get in trouble in the comments if we don’t.” It all feels incredibly inauthentic, no matter how much production went into it…

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How To Make Valentine’s Day More Inclusive
Social Media Strategy, Marketing for Good, Holiday Campaigns, Inclusive Marketing, LGBTQIA+ Chloe Foster Social Media Strategy, Marketing for Good, Holiday Campaigns, Inclusive Marketing, LGBTQIA+ Chloe Foster

How To Make Valentine’s Day More Inclusive

Today, inclusivity is a must while promoting holidays like Valentine’s Day, even though that has not always been a priority for brands. Today #OnTheBlog, we are sharing how you and your purpose-driven brand can make Valentine’s Day inclusive to all.

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