The Importance of Authenticity During Pride Month

…When it comes to brands and pride, I have some thoughts…

Pride month has always felt like a weird gratuity to me and when brands do pride posts, that also feels like a gratuity. In 100% honesty, any pride post from a brand that’s selling something feels gross. Gratuities are thrown out like candy in order to get a wider demographic’s money. In a way, it makes more separation. It says “this is your box and we are highlighting it this month because we’ll get in trouble in the comments if we don’t.” It all feels incredibly inauthentic, no matter how much production went into it…