On and Off Social: Supporting Asian and Pacific Islander Communities

This year, we’ve all watched as hate crimes and racism towards the Asian and Pacific Islander community escalated. And with the increase of these shocking events, social media posts followed, even if the mainstream media largely remained silent.  It’s clear which accounts take Socially Conscious Social seriously and those that miss the big picture. Today, we’re taking a look at how brands are speaking out and what to consider when supporting the Asian Pacific Islander (API) community on social media.