On the blog…
Holiday Campaigns for Ethical Brands
As we roll into the final stretch of the year, it's safe to say that this quarter is the one that truly lights up the sales charts, no matter what goodies a brand has in store. It's the season where shoppers eagerly whip out their credit cards to snag Black Friday bargains, dive into Cyber Monday sales, and savor all the so-called deals that pop up like holiday magic. However, there's a downside to this shopping extravaganza - it contributes to a substantial increase in consumerism, which poses a considerable threat to our beloved planet.
Preserving our environment for future generations will require a fundamental shift in how we produce and consume goods. Thankfully, there are forward-thinking brands out there that not only understand this concern but also have a genuine desire to take action.
Rather than attempting to rank our favorite Ethical Holiday Campaigns, we've decided to showcase three different types that put the spotlight on mindful shopping and giving back. Ready to dive into the holiday spirit with us?
Holding Space for All during Thanksgiving
Thanksgiving is just around the corner, a holiday filled with parades, family, football, and food for many. However, for others the day could be difficult. As a country, we are still facing tough times and our celebrations may look quite different than they did pre-pandemic. There’s many who struggle at this time of year. Let’s discuss some of these groups and ways you can support them during this time. Keep in mind that these groups aren’t just at your holidays’ celebration, many of them could be a part of your social media following, especially as a business.
How to Partner with Nonprofits on Giving Tuesday
Do you ever feel like you wish your business could do more for the causes you care about… but you don’t know where to start or how to have an impact?
One of the biggest, and often overlooked, opportunities for socially conscious brands happens just once a year: Giving Tuesday!
Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to do good.
Maybe you’ve heard of Giving Tuesday or donated to some of your favorite causes each year. One of my favorite things about Giving Tuesday is the charities I learn about for the first time through friends, family, and other brands sharing their stories.
Social with a Conscience: Alternative Holiday Campaigns
Consumers have gotten used to leveraging their credit cards to take advantage of Black Friday events, Cyber Monday sales, and all the Holiday Specials that pop up this time of year.
Unfortunately, all these sales lead to a huge increase in shopping, and hyper-consumerism is one of the biggest threats to the world we call home. It will require a complete shift in how we produce and consume products to preserve our planet for future generations.
Fortunately, there are forward-thinking brands out there who not only get it, but actually want to do something about it! So many brands in fact, that it was hard for us to pick our favorite Alternative Holiday Campaigns this year.